An award winning website that is SEO and user friendly, a modern looking website that couples well with the fashion and lifestyle images that every article includes. Working with WPEngine on this project, we also managed to significantly reduce the hosting cost for the client, without compromising the reliability, security and speed of the platform.
Rush Hour Digital won a
Gold W3 Award 2020 on
Lifestyle Asia
We really went minimal on this project to let the articles be the main focus on the site. Using colour-coded categories to give users a visual reference.
It was important for the site to feel luxurious so we kept the design clean and simple, only adding visual elements to details. Travel Guide and Directory sections were also added so articles can link back to different eateries and venues. The Travel Guide helped build brand loyalty across the region as users travel between the cities that the brand is active in.
Having great images from the client always helps, and given that they use a lot of lifestyle and high fashion images, we decided to keep things light and clean.
Given that it is a publishing site, we decided to stick with the Content Management System (CMS) that the client already knows and love and developed the project on WordPress. Working with WPEngine, we made sure that geolocation is working properly and Google is linking various ads and search results to the correct / desired region to the user. Accelerated Mobile Pages (AMP) was important for this project as the brand is highly active on a number of social media channels.
This is the first in a series of digital assets that the Lifestyle Asia team wanted to refresh, giving the platforms a more modern look and feel as well as a more mobile focused design. Given that Lifestyle Asia operates in 5 regions, it was important to get the geo location feature working right and most importantly SEO friendly. AMP is also a must.